Book cover with text 'Del Plato a la Sequía: El papel de la ganadería en la crisis hídrica.' Authors: Cecilia Campuzano, Natalia Villalobos.
Image of a book introduction and index in Spanish. The introduction discusses Mexico's water crisis related to agriculture and livestock. The index outlines sections on symbolic value of meat, territory expansion problems, and water cycle disruption.
Spanish text document with introduction, images of cows, and table of contents
Cows on a farm with text about symbolic value of meat in Mexico
Page layout showing text and images of cattle, discussing meat as a symbolic capital in Mexico. Includes sections labeled 1.1 and 1.2, with content on meat consumption, social aspects, and industrial impact.
Field with irrigation system and Spanish text about water resource distribution
Pages discussing water resource distribution with a photo of irrigation in a field
Pages from a document discussing deforestation, soil erosion, and environmental impacts in Mexico, citing statistical data and government sources. The text mentions SEMARNAT, INECC, and UNAM, focuses on forest loss, agriculture, monocultures, biodive
Image of a Spanish text document about deforestation and agriculture in Mexico, with accompanying images showing dry soil and agricultural fields.
Cracked dry earth texture with text discussing water cycle disruption in Mexico.
Magazine layout with cracked dry ground, text discussing water cycle disruption in Spanish, and images of trees.
Illustration of the water cycle with images for condensation, precipitation, evaporation, and infiltration labeled in Spanish.
Infographic on the water cycle and human impact. Left side shows images of condensation and evaporation. Middle section features images depicting tree burning, deforestation, cattle trampling, erosion, and desertification. Right section highlights pr
Text in Spanish discussing meat consumption, water use, deforestation, and agriculture in Mexico.
Map of livestock production in Mexico with data from INEGI, showing high, medium, and low production areas. Spanish text discusses agricultural land usage, carbon emissions, and water usage related to meat production.
Green rectangular image with Spanish text about meat consumption and environmental impact on left side; ASCII art on the right side featuring repeating character pattern and "PAMPAMPAM" vertically.
Bilingual environmental text with ASCII text art pattern
Collage with text in Spanish and images of a canal with boats and trees, featuring a monochrome color scheme and green accents.
Abstract collage of text and fragmented forest image, featuring Spanish words about agricultural land and environmental statistics.
Collage of images and text related to meat consumption, statistics, and advertisements in Spanish.
Underwater plants in a stream of clear water

This multidisciplinary project addresses Mexico’s water crisis through the lens of the livestock industry and its impact on the water cycle. Combining digital and analogue media, it aims to raise awareness about the connection between consumption and environmental degradation. The project resulted from extensive research and collaborative effort.

BRANDING
We developed a cohesive brand identity as the foundation for the project. From crafting the core message to curating the photographic style, every visual and conceptual element was designed to guide future outcomes.

INSTALLATION
The installation featured interactive videomapping on 12 plates, symbolizing the link between daily actions and their impact on climate change.

PUBLICATION
“DEL AGUA, AL PLATO” is a printed publication that recreates the interactive experience of the installation. Its dynamic format encourages exploration, blending dense information with posters, infographics, and photographs.

WEBSITE
The website extends the installation, offering additional information and a blog. We designed and coded it to ensure a seamless user experience while maintaining the project’s visual identity.

TYPOGRAPHY
We designed a variable pixel typeface that visually represents the ground’s transformation during the water crisis. As the typeface distorts, it becomes illegible, symbolizing environmental degradation. This type was specifically designed for the publication.

LO QUE NOS NUTRE, NOS DESAGUA